Starbucks logo
Our next project I am kind of excited about. I look forward to learning how to build and design a website, something I have never done before.
I have been looking at different coffee websites, and how they are set up and what makes each one unique or successful. So far the only two I have had a chance to really explore and compare, are Starbucks and Second Cup. Both are very well known Coffee Companies, and both are very different. For example, Starbucks is targeted at a different audience than Second Cup is. Starbucks is a bit more sophisticated in it’s style and aimed at a more mature age group. Starbucks is also an American based company with locations worldwide, it is very successful and popular.
Second Cup seems like a family friendly company, aimed at all ages. And instead of “Tall, Grande or Venti” you can simply order a “small, medium or large” coffee. Second Cup is a Canadian based coffee company, which makes it have a bit more of a home feel to it, but the vision of Second Cup is to “Make Second Cup a Respected Global Brand”. They are trying to make it into an internationally recognized brand. Which could be a good way to go, and at the same time some people may not want it to be a global company, the fact that it is Canadian is authentic and sets it apart from the rest of the coffee franchises.
I am not strictly Second Cup or Starbucks. There are beverages I enjoy from both, but I have to admit I am a bit of a Starbucksaholic. (A white chocolate mocha and a good book on a cold day, it just doesn’t really get any better.)
Well I will talk to you soon 
Wish me luck on doing the Cafe Artesano justice!
Clarissa Anne
